ESTABLISHED IN 2010, SN1 CONSULTING IS A BOUTIQUE SPORTS & MEDIA CONSULTANCY FIRM. WE ARE SPECIALIZED IN SPORTS & MEDIA RIGHTS INVESTMENTS AND SPORTS STRATEGY IN EUROPEWith a team of expert consultants, SN1 Consulting combines decades of cumulated experience in different sectors of the sports & media industry and private equity investments. SN1 Consulting advises on investments in media rights, M&A in sport & media and provides monetisation strategies across all European media markets. Our services are being performed in a discreet manner. Our credo is: WE LET OUR CLIENTS SHINE
Founder and CEO
Over 18 years of international experience in executive positions at globally leading sports rights agencies and media companies.
Co-Founder Rebel54 London, one of Europes most exquisit sports & sports tech investment platforms.
Vice President / Head of Sport CEEMEA at Discovery Networks, member of the Eurosport- and Discovery CEEMEA Senior Management Team.
Read more Chief Representative CEE / Consultant at MP&Silva, London/Munich Consultant to Perform Group/DAZN, London/Munich. Director Sales at the sportsman media group, Munich. Track record of over 2 bn EUR deal volume in sports and media transactions.
Chief Representative CEE / Consultant at MP&Silva, London/Munich
Consultant to Perform Group/DAZN, London/Munich.
Director Sales at the sportsman media group, Munich.
Track record of over 2 bn EUR deal volume in sports and media transactions.
M&A AND EQUITY INVESTMENTS IN SPORTS & MEDIA
The professional sports market is a $260bn industry (e.g., NFL, NBA, Premier League) growing +6-8% CAGR driven by cash-generative, predictable and recurring revenue streams (e.g., +65% in media rights revenue and +40% in commercial revenue for top 32 European football clubs between 2016 and 2020) as well as new areas of growth (e.g., eSports, NFTs). Sports is an uncorrelated asset class with low exposure to valuation downswings during recessionary periods, thus offering portfolio diversification opportunity in the current context of rising interest rates and inflation.
We have been advising several private equity firms on investments in the sport- and media sector. We understand the specifics and dynamics of the very particular sport- and media business. Due to our experience and track-record, we exactly understand the requirements of equity buyers and sellers in sports and media. Together with our associated investment experts, we can deliver tailor-made solutions fast and advise on several aspects during an acquisition, sales or merger process.
INVESTMENT & MONETIZATION STRATEGIES
Investments in media rights - especially in premium rights - have become extremely capital–intensive. Monetization often must be managed within a short period of time. Additionally, the full digitalization and convergence of media are offering multiple opportunities to monetize content.
At SN1 Consulting, we provide consultancy services during all phases of such an investment process, including but not limited to investment assessments, bidding processes, risk mitigation strategies, financial modeling, and legal advisory. We understand values and developments in each European market and thus can assess the right investment & monetization strategy.
Whether you are looking for linear free- or pay, digital or OTT/direct to consumer strategies, our team of experts provides a view for every market from every angle including the indispensable legal & regulatory perspectives.
DIRECT TO CONSUMER & OTT
Digital media is at the core of our DNA. We were part from the very beginning of monetization of media rights in the digital world and have gained a vast experience and network in the digital world. Whether advertising-funded or pay-models – we can advise on the right strategy and approach and assist you in implementing your digital strategy.
With OTT becoming the primary way to consume content around the globe, an enormous shift of investments has been seen recently from „traditional“ pay operators to OTT only providers. In 2022, 20% of all sports-rights investments were done by OTT-players, up from 2% in 2017. Only DAZN will spend over EUR 2bn for rights in 2022 and Viaplay have only just started their role-out in Europe with aggressive investments in the Nordics, Poland, and the U.K.
White-label solutions for building OTT-platforms are widely available at affordable prices so the path for the future is clearly defined. We are experts in building OTT-propositions, client- and subscription models in several markets in CEE. We understand the right values and approach how to build, launch and monetize an OTT-service from scratch.
SPORTS STRATEGY & MEDIA RIGHTS TENDERS FOR RIGHTS HOLDERS
There is a wide variety of sports content globally. Competition for budgets is harder than ever – at the same time there seem to be more opportunities than ever. We will make sure you get your fair share of investment out of the global media markets for your media rights, so you can make sure to build a robust revenue stream to ensure financing for your organisation or event.SN1 Consulting knows and understands the media landscape and also agency business inside out and is your 360° partner. Whether you want to structure your inventory, create new products or need packaging strategies, intend to run global tender processes including related legal advisory – SN1 Consulting team of experts are your competent advisors. Our main objective is to let our clients shine. We usually act as in-house consultants for rights holders, performing our services in a completely discreet and silent manner.
ÖSV DOMESTIC MEDIA RIGHTS TENDER 2022-2027
ORF, the public-service broadcaster, and Servus TV acquired exclusive rights in Austria to FIS World Cup events organised by the Austrian Ski Federation. The five-year deals, announced on 31 May 2021, cover the 2022-23 to 2026-27 period. The agreement covers over 40 FIS World Cup events per year, including Alpine skiing classics in Kitzbuhel and Schladming, ski jumping competitions of the Four Hills Tournament in Innsbruck and Bischofshofen, plus races in Nordic skiing and snowboarding.