European Handball Federation
Scope: Exclusive global commercial rights advisory
About
The European Handball Federation (EHF) is the governing body for handball in Europe, with 50 member federations, over 30,000 clubs, and over 140 million fans across the continent.
It organizes major competitions like the EHF Champions League and EHF EURO. The EHF focuses on promoting and developing handball through professional and grassroots initiatives.
Competitions
EHF club competitions (primarily EHF Champions League)
EHF national team competitions (primarily the EHF EURO)
About
The European Handball Federation (EHF) is the governing body for handball in Europe, with 50 member federations, over 30,000 clubs, and over 140 million fans across the continent.
It organizes major competitions like the EHF Champions League and EHF EURO. The EHF focuses on promoting and developing handball through professional and grassroots initiatives.
Competitions
EHF club competitions (primarily EHF Champions League)
EHF national team competitions (primarily the EHF EURO)
Services
Commercial Strategy
- rights packaging structure
- thorough market analysis, including fan research
- negotiation strategy & implementation
- continuous support post-tender
- advanced D2C modelling
Product Strategy
- innovation of formats
- production standards
- tech innovation
Legal
- regulatory issues
- tender documents
- process supervision
- license agreements
- final contract negotiation alongside EHF
Communication
- advanced communication plan & strategy for the tender process,
- and afterwards
- articles and interviews
Approach & Strategy
- Consolidation of rights within the EHF (national team and club)
- Innovation of club competitions (format and scheduling)
- Long-term offering & the right strategic message
- Community approach at the centre – both with broadcast partners, and continuous development of the direct-to-consumer products
Results
€500M+ Revenue
Achieved over 300% average growth
10-Year Deal
"Home of Handball" launched
Set a new industry standard with a decade-long agreement built on future-forward thinking.
Digital Transformation
Accelerated across platforms
Enabled rapid adoption of digital-first strategies and OTT infrastructure.